Irondequoit strip mall being razed for ESL branch

A vacant strip mall at 2256 Hudson Ave. near Titus Avenue in Irondequoit soon will be demolished to make way for construction of an ESL Federal Credit Union branch.

Chain-link fence was just put up around the property, formerly home to CrossFit Boomtown, Vanity Hair and Gigi’s Italian Kitchen. Demolition work will begin this week or next, said Irondequoit Supervisor Dave Seeley.

Groundbreaking for the new office is expected to start in April, ESL said in a statement. The branch, which should open in the fall, will measure around 5,300 square and include ATMs, teller drive-up lanes, a bike rack and self-service personal storage boxes.

The office will employ 10 people, ESL added.

This will be ESL's 22 location overall. It already has two branches in Irondequoit; one is about a mile and a half away at 518 East Ridge Road between Hudson and Seneca avenues, and the other is about three miles away in Culver Ridge Plaza.

Seeley understands that some people might question the need for a third ESL office in such close proximity to the other two. But, having gotten all the necessary zoning and planning board approvals, “This is (ESL’s) decision to make. I don’t question their business decisions.”


He also noted that the Hudson/Titus area — not far from the I-Square development — is one of Irondequoit’s “most visible corridors. … That plaza had fallen into complete disrepair. The fact that there’s reinvestment in a highly visible area is good, and it’s good for the tax base. … ESL is a great local business and we’re happy they want to expand in Irondequoit.”

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